J Galleria 铭品廊 is a high end shopping mall at the basement of Jiaming Centre 嘉铭中心, along East Third Ring Rd in Beijing, China. We were approached to do A&A just before their opening. As a multi-disciplinary design studio we often take a multi-prong approach to our projects. As we progress in our discussions with the client, the owner of Jiaming Centre 嘉铭中心, we were given free rein to rebrand the retail space, on both the logo as well as the signage. The client wanted a more visible facade to the entrance. Our solution was an angled canopy that glorified the J, for the facade treatment. We were also comissioned to redesign the landscape for both the north and south plazas. For the north plaza we proposed an installation derived from the graphic motif that we developed from the brand identity. For the south plaza, we added a little rest area with seating that complemented the angled canopy.
- Branding -
Angled canopy treatment to the entrance of the shopping mall
- Signage -
- Spatial -